Tuesday, March 20, 2012

Is Zaftig In?

BT wrote to me asking "Does this mean zaftig is in?" after reading this news item:

New law bans use of underweight models in ads

...According to the law, models with a Body Mass Index (BMI) below 18.5 would not be able to appear in advertisements. Moreover, any advertisement in which computer editing was used to make a model thinner, would have to say so clearly.

The law does not apply to non-commercial advertisements.

Knesset Member Rachel Adatto (Kadima), who submitted the bill along with MK Danny Danon (Likud), said "...This law shatters the ideal of anorexic beauty, which served as a model for the country's young people, who tried to imitate this impossible illusion and suffered from eating disorders as a result.

"This law will send a message to teenagers that being thin is acceptable, but slimness has its limits, and there is such a thing as too thin," she said.

Well, anyone who knows the yiddish term of zaftig should know that zaftig is being way out.


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