Monday, March 12, 2012

Going to the Seminar in NYC?

Israel in the Write Light – Program

9:00 AM Registration & Breakfast

9:30 AM Opening Remarks
Presenter: Gary Rosenblatt, Editor and Publisher of The Jewish Week

9:45 AM What do Israel and Zionism Mean Today?
Presenter: Julian Resnick
Brief history of Israel and Zionism
o Why is Zionism still relevant today? How to we clarify our own personal
perspectives of Zionism and articulate it productively

10:15 AM Digital Age Journalism: Is it really different than traditional journalism?
Presenter: TBD

o As A.J Leibling once said: “Freedom of the press belongs to those who own one.”
Internet enables everyone who owns a computer to have his or her own printing press.
Information becomes public so quickly in the digital age. How do we take this into account
when reporting on events or topics?

11:30 AM Breakout Sessions (Choose One)

1 – Writer? Blogger? Tweeter? How to Crystallize Your Point of View
Presenters: Rob Lattin/Kortney Shapiro

o Learn tips from your peers on how to create your own news agenda instead of having it
created for you by traditional media. Whether you want to be a professional journalist,
or simply strong Israel advocate, this session will help you determine what you are
passionate about and how to convey your message.

2 – Bringing (Virtual) Life to Your Message
Presenter: Ashley Scorpio

o Learn best practices and messaging techniques to convey how to develop and market
your message, create an emotional connection with your target audience, drive world of
mouth and generate maximum reach for your message.

12:30 PM Lunch

Revamping Israel’s Persona in the Media:
Presenter: David Olesker

o How do we credibly tell Israel’s story through the modern lens of journalism?

1:30 PM Internal vs. External Advocacy
Presenter: Gil Lainer, Consul for Public Diplomacy at the Consulate General of Israel in New York
o Understanding the differences and challenges of “The Israel Conversation” to Jewish communities and media vs. the rest of the world.

2:45 PM Breakout Sessions (choose one)

How to Make the Most of Limited Knowledge
Presenter: David Olesker
o Think you lack the background and knowledge base to adequately defend your opinion? Don’t worry! Learn tips on how to get your message across.

It’s Not What You Say, But What People Hear
Presenter: TBD
o Being an effective communicator: Together we will explore the art of messaging and strategic communications.

3:45 PM Closing Sessions

o What have we learned? The importance of using information effectively
o Media Resources and Contacts
o Ways to get involved
o Intro to DTWT at GA


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