Thursday, July 26, 2007

They'll Cheat at Everything

A L'Oreal commercial featuring Penelope Cruz broke industry rules because the actress was wearing false eyelashes, the advertising watchdog has decreed.

The advert for the firm's 'Telescopic' mascara claimed the product could make eyelashes "up to 60 per cent longer". According to the Advertising Standards Authority, however, the advert misled because it did not make clear Cruz was wearing some individual false lashes.

L'Oreal said it was "common industry practice" to use artificial lashes. But it said it would "fully comply" with the ASA's new requirements in its future advertising campaigns.


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