The other tune:
2010:
The Israel Defense Forces human resources chief Maj. Gen. Avi Zamir yesterday called for a boycott of products advertised by Israeli supermodel Bar Refaeli.
Speaking at a lecture at the Interdisciplinary Center in Herzliya, Zamir was asked why the army did not act against Refaeli, who married under false pretenses so she could evade military service. Zamir said that, according to law, he could not act against Refaeli. "She went and married a 37-year-old guy, so what can I do?" he said.
"At the end of the day," according to Zamir, "she is the one who has to look at herself in the mirror. We are a society that has an army, and Bar Refaeli doesn't have to participate in ads for Fox [clothing] - and if she advertises Fox then you shouldn't buy their products."
2013
IDF Spokesman Brig. Gen. Yoav Mordechai is upset with the Foreign Ministry's decision to feature Israeli supermodel Bar Refaeli as the presenter of an international pro-Israel informational campaign – because Refaeli did not serve in the IDF.
In a letter to the Foreign Ministry Director, Brig. Gen. Mordechai asked that the campaign be canceled. "The choice of a representative who did not serve in the military as an official presenter on behalf of Israel, conveys the message that we ignore and forgive evasion of enlistment, and encourages identification, among youths of both sexes, with the success of those who did not enlist."
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snaps from the clip:
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