Sunday, June 03, 2012

Why Do People Listen to the Wrong Side of the Story

Consider this when you get upset about Israel's challenge in the field of public diplomacy (hasbara):

In March 1940 the government decided to carry out an investigation into why people listened to William Joyce (Lord Haw-Haw) on the radio. The results were as follows:

Because his (Lord Haw-Haw's) version of the news is so fantastic that it is funny. (58%)
Because so many other people listen to him and talk about it. (50%)
Because people are amused at his voice and manner (38%)
Because they like to hear the German point of view (29%)
Because they hope to get more news (26%)
Because his anecdotes make people laugh (26%)
Because he is a good broadcaster (15%)
Because the BBC news is so dull (9%)
Because he is so clever (6%)


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