He Could Have Consulted With Me

Found in Newsweek:

How do you sell the American public on the idea that Israel has the right to maintain or even expand Jewish settlements in the West Bank? Be positive. Turn the issue away from settlements and toward peace. Invoke ethnic cleansing.

Those are three of the recommendations made by Frank Luntz, a political consultant and pollster, in an internal study he wrote for the Washington-based group The Israel Project (TIP) on effective ways to talk to Americans about the conflict between Israelis and Palestinians. The 117-page study, titled The Israel Project's 2009 Global Language Dictionary, was commissioned by the nonprofit group, which aims to promote Israel's side of the story, and leaked to NEWSWEEK. It includes chapters with such titles as "How to Talk About Palestinian Self Government and Prosperity" and "The Language of Tackling a Nuclear Iran."

...The settlement issue has been the single biggest source of friction between the United States and Israel since Benjamin Netanyahu became Israel's prime minister in March...

In the report, Luntz describes the "best settlement argument" as one that draws a parallel between the Arab communities in Israel and the Jewish settlers in the West Bank—and refers to the idea of evacuating Jews as racist. "The idea that anywhere that you have Palestinians there can't be any Jews, that some areas have to be Jew-free, is a racist idea," he suggests saying. "We don't say that we have to cleanse out Arabs from Israel. They are citizens of Israel. They enjoy equal rights. We cannot see why it is that peace requires that any Palestinian area would require a kind of ethnic cleansing to remove all Jews. We don't accept it. Cleansing by either side against either side is unacceptable."