It's an advert for laser operation for your eyes, to remove the need for glasses:
but, since it's directed at a religious crowd, and specifically the residents of Tel Tzion, a more Hareidi crowd, the relevant text that caught my eye reads:
"The Best Time for Glasses Removal is the 'In-Between Time' (*)
Special Group Rates During the Month of Nissan
You Set the Monthly Payback Payments"
(*)
In Yeshiva terminology, the holiday period during the month of Nissan and the Three Weeks in Tammuz/Av and the month of Tishrei when there is no school learning.
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