Here's the lead in to this story:
under the title "I love you, Max," Palestinian charity markets and festivals continued as the Awareness Foundation launched "Muslims for maximum" emanating from the Islamic movement, which will continue during the holy month of Ramadan. The keen eyes inside the Palestinian Jerusalem through outreach projects and Rabat to expose the Israeli schemes to Judaize the maximum and enhance the steadfastness of the people of the occupied city revitalize its economy and markets.
The aim of projects that focus on traders and business men and women and the younger generation to promote the spirit of volunteerism and philanthropy and solidarity community by supporting families imported and vulnerable, as well as the employment of these projects and monitor the proceeds to support Jerusalem and Al-Aqsa via the definition of community members including exposed the holy city of violations and plans Judaization and settlement.
If you haven't figured it out, "Max" is short for "Maximum" which is a noun synonym for Al-Aqsa.