Why do I write that?
NY Times Company invests in Israeli firm
Israeli startup company Dynamic Yield has announced it has secured $2 million in Series A funding from a number of interesting investors, including the New York Times company, which publishes newspapers like the New York Times and Boston Globe.
Other investors are the Innovation Endeavors venture capital fund, owned by Google Chairman Eric Schmidt, which is highly active in Israel and has already invested in several Israeli companies such as Soluto, BillGuard and Any.DO; and the Bessemer Venture Partners, whose activity in Israel is headed by Adam Fisher.
Dynamic Yield, which was founded in 2012 and is based in Tel Aviv, plans to expand following the financing round and open an office in New York.
The company has developed a real-time audience personalization software that increases revenue yield and key engagement metrics for online publishers and e-commerce websites.
From the company's web site:
Tel Aviv, April 10, 2013 – Dynamic Yield, a developer of real-time audience personalization software that increases revenue yield and key engagement metrics for online publishers and e-commerce websites, today announced that it has secured $2 million in Series A funding led by Bessemer Venture Partners. The New York Times Company and investment fund Innovation Endeavors also participated in the round. Self-funded to date, the company plans to use the proceeds to expand its global footprint by opening a New York City office and support the growth of its expanding customer base.