A community of at least 800,000 people - out of 5.4 million Jews living in Israel, a country of 7.1 million - the ultra-Orthodox, though comparatively poor, form a distinct, growing and important market, and Israeli companies are paying attention. While there are rabbinical strictures against watching television, using computers for leisure, immodest attire and unsupervised mixing of men and women, the Israeli market economy has adjusted in creative and surprising ways.
Some 60 percent of ultra-Orthodox men do not work regular jobs, preferring religious study. More than 50 percent live below the poverty line and get state allowances, compared with 15 percent of the rest of the population, and most families have six to seven children, said Momi Dahan, an economist at the School of Public Policy at Hebrew University.
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