Sunday, May 30, 2010

Anyone Know If This Worked?

Back in 1999, we had this:

De Bono's Marmite plan for peace in Middle Yeast

The story:

EDWARD DE BONO, the guru of creative thinking, has been called in by the Foreign Office to help sort out the Arab-Israeli conflict. Ever willing to help, he has conjured up a solution straight from a jar - Marmite.

...The logic, briefly, is this. A lack of zinc makes men irritable and belligerent. You get zinc in yeast, which is fine for your average lover of Mother's Pride. But in the Middle East, the bread is unleavened. Ergo, the great man says, Marmite is the answer to easing the way to peace.

Dr de Bono gave two lectures to the Foreign Office...Speaking afterwards, Dr de Bono said that the classic approach to problem- solving was to identify the problem and then try to remove it. In world affairs, however, many of the problems were not eradicable. Diplomacy meant working round them. "That's the kind of thinking I try to encourage," he said.

He was confident his zinc theory would be proved if only hospitals in the Middle East would co-operate in tests. But he conceded they probably would not...


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