Hell in the South

If I said to you "it's hellish in the south of Israel", you'd probably think of Gaza, its rockets, Sderot, Netivot, etc.

Right?

Well, look at this picture:-

and the two bigger words in the sign the lady in the hat is carrying read:

Hell in the South

but the little print tells another story:

An Israeli activist holds a sign reading “Hell in the south: Stop refugee imprisonment now!” outside an army base turned into a prison for asylum seekers under construction near the current Saharonim prison in the Negev Desert, near the Egyptian border, November 1, 2012. Israel is building a complex of prisons that will be able to house 10,000 asylum seekers. Once completed, it will be the biggest prison for immigrants in the western world. (photo by: Shiraz Grinbaum/ Activestills.org)

Go figure it out.

^