A recent marketing campaign for Unilever's Axe deodorant for men raised the hackles of the ultra-Orthodox community when the corporation sponsored a poolside party for teens, DJed by a topless Hungarian disc jockey flown in for the event, and attended by other partially-clad young women.
Unsurprisingly, despite Unilever's written apology to the Haredi community, its leaders remain unsatisfied. Rabbi Gabriel Papenheim, who chairs the Kashrut Committee for Badatz, told TheMarker that the matter was initially to have ended with their apology, but Badatz is now demanding that an apology also be published in the secular press. "The insult was to the secular community no less than to us," he said. Papenheim added that if Unilever refused, the Badatz leaders would convene to decide on sanctions against the company.
Sorry, but all you get is a censored photo (but she wasn't wearing the cross at the event):
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