[Shai] Agassi’s plan, backed by Israel’s government, is to create a complete electric car “system” that will work much like a mobile-phone service “system,” only customers sign up for so many monthly miles, instead of minutes. Every subscriber will get a car, a battery and access to a national network of recharging outlets all across Israel — as well as garages that will swap your dead battery for a fresh one whenever needed.
His company, Better Place, and its impressive team would run the smart grid that charges the cars and is also contracting for enough new solar energy from Israeli companies — 2 gigawatts over 10 years — to power the whole fleet. “Israel will have the world’s first virtual oilfield in the Negev Desert,” said Agassi. His first 500 electric cars, built by Renault, will hit Israel’s roads next year.
Agassi is a passionate salesman for his vision. He could sell camels to Saudi Arabia. “Today in Europe, you pay $600 a month for gasoline,” he explained to me. “We have an electric car that will cost you $600 a month” — with all the electric fuel you need and when you don’t want the car any longer, just give it back. No extra charges and no CO2 emissions.
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