Rose Mattus o"h

Rose Mattus has died.

Rose Mattus, co-founder of Haagen-Dazs, dies at 90

Rose Mattus, who launched Haagen-Dazs ice cream with her husband more than four decades ago, has died. She was 90.

Mattus died Tuesday, according to Gutterman-Musicant Funeral Directors in Hackensack, where the funeral was held Thursday. Her cause of death was not immediately available.

Her husband, Reuben Mattus, died in 1994.

Mattus, who lived in Cresskill, had been the controller of Haagen-Dazs Inc., which by 1961 had morphed from her husband's family's decades-old Bronx, N.Y., business into a new company now known for its rich desserts with high butterfat and little air.

Rose was a supporter of Yesha projects.

Here's a plaque in Hebron:



There's a book on her: The Emperor of Ice Cream by Rose Mattus with Jeanette Friedman, The True Story of Haagen Dazs Ice Cream and here's a picture of her with the benefactors of Beth El:



She was also a great fan and supporter of Bibi Netanyahu.