A Matter of Origin

The EU guidelines on wine seem to inist on a "region" as the geographical identification unit as to where a product is made where as where the grapes are grown is another matter: 

"For most products, at least one of the stages of distillation or preparation takes place in the region. However, raw products do not need to come from the region". 

You might then ask why then does the EU insist on "Palestine" when "Judea & Samaria", regions, would do?

Well, it doesn't actually.

But in the first instance, those guidelines above refer solely to EU countries.  

In other words, what is good for the EU is not good for other countries.

The official EU position as regards Israel, however, as clarified for me from an official spokesperson, is this

The indication of origin of products from territories occupied by Israel is a technical consumer protection issue, based on the EU recognising Israel within its 1967 border. Goods of origin from these territories, as  other goods for import into the EU, need to be correctly labelled so that consumers in the EU have full clarity where the products come from.  

The EU does not support any elements of the so-called ‘BDS’ approach (Boycott, Divestment and Sanctions) against Israel, and hence also not the boycott of products from Israeli settlements.  

An Interpretative Notice of the European Commission was issued in November 2015 and it provides some clarity on the existing EU rules. The main purpose is to be helpful to a consumer in that an improper labeling would "mislead the consumer as to the true origin of the product".  It demands that the mandatory indication of origin be "correct and not misleading".  As they note

"Made in Israel" used for the products coming from Israeli settlements would mislead the consumer and therefore is inconsistent with existing EU legislation.

And further,

'product from Israel' should not be used for products from the Golan Heights or the West Bank (including East Jerusalem). For products from West Bank or the Golan Heights that originate from settlements, an indication limited to 'product from Golan Heights' or 'product from West Bank' would not be acceptable. In such cases the expression 'Israeli settlement' or equivalent needs to be added

Before we deal with why that instruction is in place, one more element need be emphasized. The EU asserts that the geographical area of origin must be "internationally recognised" and for the EU, Israel was and continues to be internationally recognized as defined by its "pre-1967 borders' so

In line with UNSC resolution 2334 of 2016, the EU considers Israeli settlements in occupied territories as illegal under international law.

Let's deconstruct this.

In the first instance, we need be clear there were no "borders" prior to 1967. They were, as defined in an internationally recognized Armistice Agreement and those lines were specifically categorized in Article II that being demarcated,

no military or political advantage should be gained

Furthermore there,

no provision of this Agreement shall in any way prejudice the rights, claims and positions of either Party hereto in the ultimate peaceful settlement of the Palestine question

In other words, Israel and Jordan could both put forward territorial claims beyond those lines. Indeed,

The basic purpose of the Armistice Demarcation Lines is to delineate the lines beyond which the armed forces of the respective Parties shall not move

Nothing political but rather a simple marking at which point the military forces had stopped operations.

Moreover, those lines were temporary in the extreme, with no permanancy as per

Article XII 3 which reads

The Parties to this Agreement may, by mutual consent, revise this Agreement or any of its provisions, or may suspend its application, other than articles I and III, at any time.

Jordan, invading Israel in June 1967, effectively put an end to the legitimacy of those lines.

To sanctify, as it were, the "pre-1967 borders" is an act of nonsense.

Now, between you and me, everyone knows Israel has extended its administrative rule to those regions of the Land of Israel that were under British Mandate rule until 1948, a rule quite legal and internationally recognized. That is the meaning of "belligerent occupation", that it si the rrsult of military engagement. Israel, in an act of self-defense, thwarted the intentions of the invaders and assumed administrationn over Judea and Samaria, as well as Gaza.

Those regions were geographically part of the area of 'historic Palestine' the League of nations awarded to the Jewish people to, among other purposes:

encourage, in co-operation with the Jewish agency. referred to in Article 4, close settlement by Jews, on the land, including State lands and waste lands

From 1922 until 1967, no recognized country or state legally ruled those areas except the Mandate. In Hebrew, the Mandate was translated as "Land of Israel". Jordan was an illegal occupier. 

All this leaves us with a simple solution for the requirement of the EU to note the origin of the product: the Land of Israel.

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