A Newspaper is...Sexy?

Israel's press media, to my taste, is not very sexy.

Sexy?!

Well, according to the new ad campaign in the US, that's the buzz word:

The story:

News isn’t really news anymore. In fact, news has become something else entirely. Talking heads pass as news. Sound bites pass as news. Opinions pass as news. Snazzy graphics pass as news. It’s time to make a stand for the one place you can still get ‘news news.’ The kind with substance. The kind that makes you feel smarter when you finish reading it. The kind that makes you a more interesting person to talk to, a savvier shopper, a more engaged citizen. That’s the kind of news we’re talking about. The kind that’s written for people who want more than just a headline. The kind you can only find in newspapers – print or digital.

The Newspaper. Get it.

Because Smart is the New Sexy.

Between you and me, this is so full of ________ (fill in whatever suits you). Especially this:

Opinions pass as news

That's so funny.

^